Mother.ly: Digital Education Innovation

As content creation lead for Motherly's Emerging Business department, I spearheaded their digital transformation and e-commerce growth. Working at the intersection of education and commerce, I developed and executed multi-platform content strategies that positioned Motherly as a trusted resource for modern parents while driving significant revenue through their online channels.

Year
2020-2021

Client
Motherly

Challenge

Mother.ly needed to establish itself as the go-to digital destination for millennial parents while building multiple revenue streams. Key challenges included:

  • Creating engaging educational content for busy mothers

  • Developing monetizable digital products in a crowded parenting space

  • Building trust with new and expecting mothers

  • Scaling branded partnerships with major retailers while maintaining authentic connection

Solution & Strategy

Digital Education Platform:

  • The Complete Pregnancy, Birth & Postpartum Series - Signature online course series

  • Sleep Essentials - Expert-led video modules for all sleep stages

  • Infant Safety Fundamentals - Comprehensive guide to safe sleep, travel, and feeding developed with safety experts

Content & Partnership Initiatives:

  • Kid Tested - Authentic product review series featuring real kids testing Mother.ly Shop items

  • Real Feeding Journey - Documentary-style series following modern feeding experiences, in partnership with Dr. Brown's

Results

  • Platform Growth:

    • Course completion rates increased by 65%

    • Community engagement increased by 45%

  • Revenue Generation:

    • Successful launches with Target, Walmart, Dr. Brown’s

  • Content Performance:

    • Video completion rates above 65%

    • Social sharing increased by 55%