Sharecare & DoctorOz.com: Health Content Revolution

Transformed ShareCare's video content strategy by creating compelling health and wellness content that perfectly balanced educational value with engagement. Leading a dedicated team, we collaborated with renowned medical experts including Dr. Oz and Dr. Sanjay Gupta to produce accessible, accurate, and engaging health content.

Year
2018-2019

Client
Sharecare

Challenge

Transform complex medical information into engaging digital content while maintaining medical accuracy and driving revenue. Specific challenges included:

  • Simplifying medical concepts without sacrificing accuracy

  • Creating engaging video content for health topics

  • Building trust with medical professionals and audience

  • Developing scalable production system for medical content

Solution & Strategy

Content Transformation:

  • "Ask Dr. Oz" - Weekly Q&A series

  • "Ask an Expert" - Specialist interview series

  • "Sharing Care" - Monthly series featuring organizations that empower those who are sick or disabled.

  • Snackable video series that provide daily health tips

Video Production Framework:

  • Expert interview segments

  • Medical animation series

  • Wellness demonstration videos

Revenue Generation Programs:

  • Custom branded content series

  • Health expert partnerships

  • Product integration guidelines

  • Sponsored health challenges

Results

Engagement Growth:

  • 145% increase in Facebook engagement

  • 1,200+ videos produced and distributed

  • Average view time increased by 85%

  • Social sharing increased by 230%

Revenue Impact:

  • $1.6M+ generated through branded content

  • 35% increase in project sales

  • 70+ successful branded content pieces

  • 40% increase in advertiser retention

Production Efficiency:

  • Streamlined approval process from 5 days to 48 hours

  • Developed medical fact-checking system

  • Created template library for common health topics

  • Established expert network of 50+ health professionals