SuperShe: Community Platform Development

Built and executed SuperShe's comprehensive content strategy, transforming an island resort into an interactive app for women. Working directly with the CEO, I developed and launched their contributor network and e-commerce platform, creating an engaging community-driven experience through their mobile app.

Year
2020

Client
SuperShe

Challenge

Transform an exclusive island retreat concept into an accessible digital platform while maintaining premium positioning. Primary challenges included:

  • Creating a digital equivalent of the island experience

  • Building an engaged online community

  • Developing sustainable content systems

  • Creating monetization strategies

Solution & Strategy

  • Digital Experience Design:

    • "Daily Yoga + Meditation Series" - Curated content series

    • "SuperShe Stories" - Member spotlights

    • "Expert Workshops" - Virtual learning sessions — cooking, wellness, sex expert

    • "Wellness Challenges" - Community activities

  • Community Programs:

    • Ambassador program

    • Virtual meetups

    • Content contributor system

  • Platform Features:

    • Mobile app development

    • Community forums

    • Event calendar

    • Resource library

Results

Community Metrics:

  • 4,000+ active members in first quarter

  • 85% monthly retention rate

  • 4.8/5 app store rating

  • 90% positive community sentiment

Engagement Success:

  • 45 minutes average daily app usage

  • 78% of members creating content

Business Impact:

  • Successful app launch in US markets

  • Membership revenue exceeded projections by 20%

  • Brand value increased significantly