Tamron Hall Show:

Digital Community Building

Led the show's digital evolution, focusing on expanding reach to younger demographics across multiple platforms. Through strategic content development and platform-specific optimization, we built vibrant communities while maintaining the show's distinctive voice and authenticity across TikTok, Instagram, Facebook, and YouTube.

Client: ABC News/ Disney 2021-2023

Challenge

In an era where traditional daytime TV viewership is declining, we needed to:

  • Create a vibrant digital presence beyond the one-hour broadcast window

  • Reach and engage viewers who aren't watching traditional TV

  • Support marketing campaigns with cohesive social strategy

  • Maintain Tamron's authentic voice across all platforms

  • Drive consistent engagement during and between shows

Solution & Strategy

Content Development

  • Original Digital Franchises:

    • "Tamron's Look Book": Fashion and style content optimized for Instagram and TikTok

    • "Birthday Shout Out Series": Daily community celebrations on Instagram

    • "A Day in the Like": ASMR-style backstage video series for TikTok

    • "After the Show": Extended digital-exclusive conversations

Strategic Framework

  • Developed comprehensive editorial calendar

  • Created real-time engagement framework

  • Built platform-specific content strategies

  • Established community management systems

  • Implemented social-first content pipeline

Community Building

  • Nurtured active online community engagement

  • Created interactive social experiences

  • Developed rapid response protocols

  • Established consistent brand voice guidelines

Results

  • Digital Growth

    • 30% year-over-year audience growth across platforms

    • 40% engagement increase on Instagram and Facebook

    • Over 1 million TikTok views in first 3 months

    • Doubled average comment rate on Instagram

  • Platform Performance

    • Instagram: Growth from 380K to 500K+ followers

    • Facebook: Engagement rate increased from 1.2% to 3.8%

    • TikTok: Multiple viral moments exceeding 500K views

    • YouTube: 38% subscriber growth through strategic content optimization and extended watch time

  • Community Impact

    • 55% growth in daily active engagement outside show hours

    • 95% positive sentiment across platforms

⭐️ Key Innovation
Transformed social media from a marketing channel into a primary content source, creating seamless integration between digital and broadcast content through our "Digital First, TV Next" strategy